Pay-Per-Click Advertising and AdWords Remarketing
There are two ways to get people to visit your website—use inbound marketing techniques to lead them “organically” to you, or let Google do it for you. The first option is SEO, which you may already be familiar with if you’ve been marketing your business online for some time now. The latter option is called pay-per-click (PPC) and AdWords remarketing. Thrive Local Marketing Strategies is proficient in both strategies.
Click to View PDF
Pay-per-click Advertising and SEO
SEO is both fun and challenging. The business whose website link ends up on top of search engine results pages wins the prize—traffic, leads, conversions, and profits. The consequences of ranking low, however, can make or break a business. While it yields great results, SEO is a complex and long-term online marketing strategy. If you want to appear on top of search engine results pages immediately, you should consider using PPC ads. These are sponsored ads you often see at the top of Google’s SERP, usually marked with a yellow label indicating they are paid advertisements. Companies running PPC campaigns experience the ads’ impact on their site traffic, conversions, and sales almost instantly.
According to survey, around 63% of businesses use PPC to increase web traffic—62% of them use PPC to get more leads, and 57% to increase online sales revenue. The potential of this online marketing method to produce guaranteed results is too high to pass up, so if you want to use it to your business’ advantage and experience its benefits, get in touch with our team of online marketing experts.
Displaying a marketing message or banner on webpages that are frequently visited by your target market is a form of AdWords remarketing. Seeing the message or banner on other websites promotes brand recall, and your target market will likely remember your brand over competitors when they need the products of services that you offer. Let Thrive Local Marketing Strategies sign you up for AdWords remarketing, add strategic pages and people to your list, and monitor the results.
Combining SEO with PPC and AdWords Remarketing
SEO and PPC/AdWords remarketing are worthwhile investments you should make today. Thrive Local Marketing Strategies is dedicated to helping you maximize both options. Our expert marketers and consultants will make sure that our communication lines are always open so that you know how well your site is ranking, how much traffic is pouring into your website, and how many visits become actual sales.
For more information about our PPC and AdWords Remarketing service, visit our contact page or call us at 800-696-7156.